The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects
نویسندگان
چکیده
منابع مشابه
The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects
The authors derive an expression for the price elasticity of demand in the presence of reference price effects that includes a component resulting from the presence of gains and losses in consumer evaluations. The effect of reference price is most noticeable immediately after a price change, before consumers have had time to adjust their reference price. As a result, immediate-term price elasti...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2005
ISSN: 0092-0703
DOI: 10.1177/0092070304267108